You are currently in:
Home 
agenda
agenda Agenda
OMS 2009 features all new content. We've incorporated the feedback from past OMS events to create all NEW "Acumen Tracks" to address various levels of expertise. With tracks designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them, or deep-dive into a topic they want to learn more about. This year we have ALL NEW content and speakers as well as:
- Online Marketing Certification Courses
- Pre-Conference Career Fair
- Expert and Vertical Tracks
- Financial Aid for Individuals paying their own way
If you can't find something of interest every hour of the day, then you really should be the one teaching!
Day 1 - Thursday, February 5
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
| 8:00AM | Registration | ||
| 8:30AM | Keynote The Story of Angie's List: How User Generated Content Drives Corporate Generated Revenue Angie Hicks |
||
| 9:30AM | Session 1: Online Strategy | ||
| The Building Blocks for a Well-Balanced Online Marketing Strategy | Ten Steps to Planning , Budgeting & Prioritizing Your Online Marketing Efforts | How to take Online Marketing Plans from Incremental Pains to Exponential Gains | |
| 10:45AM | Session 2: User Experience | ||
| What is Usability and Why is it Critical To Any Good Website or Landing Page | How to Harness $100 Million of Usability Research with out paying a dime | Top 10 Mistakes even the Experts Make that cost them serious brand equity and conversion dollars | |
| 12:00PM | Lunch | ||
| 1:00PM | Session 3: SEO | ||
| SEO 101: Understanding the Language to determine reality from hype | How to uncover the top SEO Flaws of your website | TBD | |
| 2:15PM | Session 4: Web Analytics | ||
| Top 5 Metrics Everyone should use, but doesn't | Human Element (Cisco Style) in Driving Analytics all the way through the organization and up to Top Management | Segmentation: Put your Analytics to the test and get a real picture of customer interaction | |
| 3:30PM | Break | ||
| 3:45PM | Session 5: Social Media | ||
| Getting a Handle on Blogs, Forums, UGC and Social Networks | Success Breeds Success: Learn from world class B2B and B2C Brands on how they are making Social Media work for them | Build or Buy: Understand the Challenges and Risks before you get in over your head. | |
| 4:30PM | Keynote Panel Big Brands, Big Plans Panel (an OMS Hallmark) is back with new Senior Marketing Executives being put to the test with your most challenging questions REI, Caterpillar, Intuit, Apple, Sony... |
||
| 5:30PM | Happy Hour | ||
| 7:00PM | Dinner | ||
Day 2 - Friday, February 6
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
| 8:00AM | Registration | ||
| 8:30AM | Keynote "No Guts, No Glory" Top Online Tactics Marketers are taking to win major market share from competitors |
||
| 9:30AM | Session 1: Email Marketing | ||
| Building an email campaign the right way | How to leverage Email in Web 2.0 World | What to do when you hit list fatigue and how to engage beyond open rates | |
| 10:45AM | Session 2: Paid Search | ||
| How to Start a PPC Program that won't break the bank | Tools, Bids & KWPs Oh My: How to stay on top of your PPC Game without losing all your hair | Using Your PPC Analytic and Bid Data to drive Smart decisions | |
| 12:00PM | Lunch | ||
| 1:00PM | Session 3: Integrated Marketing | ||
| Are You Really Integrated? Learn what it means to fully integrate your marketing efforts | Pulling it all Together: Search, Social Media, Email, Analytics | Beyond the Mantra: What it takes to fully Integrate and where your agency is dropping the ball | |
| 2:15PM | Session 4: Lead Generation | ||
| How to Evaluate the Lead Gen Program right for you | Getting beyond the Work: Using the Tools to do the Heavy Lifting | Next Gen: When Lead Gen becomes Demand Gen | |
| 3:30PM | Break | ||
| 3:45PM | Session 5: Online PR & Advertising | ||
| What's Online Advertising All about | How to weather the budget crunch with Online PR | Maximizing Your Media Buys: The Jack Welch Way | |
| 4:30PM | Keynote Panel |
||
| 5:30PM | Happy Hour | ||
| 7:00PM | Dinner | ||
Day 3 - Saturday, February 7
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
| 9:00AM | Registration | ||
| 9:30AM | Keynote |
||
| 10:30AM | Session 1: Best of the Rest | ||
| TBD | TBD | TBD | |
| 11:15AM | Session 2: New Tactics | ||
| TBD | TBD | TBD | |
