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City Specific Agendas

NEW SPEAKERS JUST ADDED:

  • LinkedIn's Community Evangelist, Mario Sundar
  • Home Depot's Interactive Manager, Erica Shultz
  • National Public Radio's User Experience Analyst,  Enrique Gonzalez
  • IBM's Director of Marketing, Sandra Zorratti
  • Cisco.com's Senior Director, Mike Metz
  • Google and Yahoo as well....

Below is a Sample Agenda representing ALL the topics covered and the majority of speakers in each city.

AGENDA
8:00 to 8:30 am Breakfast & Registration
8:30 to 9:00am

Opening Remarks

The Future of Online Marketing:  From Search to Social Media; Websites to Email: Aligning & Priortizing for Succcess in '08

  • Aaron Kahlow, OMS Conference Chair and Managing Partner, BusinessOnLine
9:00 to 9:50 am

Keynote: "Connecting Through Content: Finding The Right Strategy To Drive Results"
An insider's perspective on content-driven online marketing and maximizing the value of an organization's online assets, from white papers to Wikis and podcasts to product sheets -- any traditional or emerging media content type.

  • Jeff Ramminger, Executive Vice President of Marketing, KnowledgeStorm
Choose a Track Search Engine Marketing & Website Strategies  Email Marketing, Analytics & Social Media
9:50 to 10:40 am

Search 2.0: Secrets to the Next Generation of SEO
Learn how to put your website and user-generated content to its best use when it comes to ranking atop of Google.  Hear the most common mistakes and find out the top 10 tips what to do in 2008 for Search Engine Marketing in the Web 2.0 ERA.

  • Ray "Catfish" Comstock, Senior SEO Strategist, BusinessOnLine

Beyond the KPI: The True Value Behind Web Analytics
Learn how industry leaders are properly leveraging analytics to drive Website ROI.

  • Clint Ivy, Enterprise Analytics Consultant, Visual Sciences
10:40 to 11:00 am Networking Break
11:00 to 11:50 pm

Beyond Google: How to go Vertical With Your Search Campaigns

Techniques and strategies to finding and reaching your target buyers.

  • Ben Hanna, VP, Business.com

eMarketing Excellence

10 Best Practices that will transform your email marketing performance from good to great.

  • Joel Book, Director of E-Strategy - ExactTarget
11:50 to 12:40 pm

Lunch Keynote Address: "Stop Guessing and Start Planning Your Search and Social Media Strategies based on the Research"

  • Kevin Heisler, Senior Search Analyst, Jupiter Research
1:00 to 1:50 pm

7 Habits of a Highly Effective Website

Understanding the technology and the strategy to drive long-term ROI from your website. 

  • Stefanie Lightman, Vice President of Marketing, RedDot

Five Steps to Achieving Precise Customer Targeting Online

Key techniques and principles to ensure solid results and sustainable growth for your web campaigns.

  • Toby Gabriner, CEO, [x+1]
1:50 to 2:40 pm

Pitfalls of Real-time Testing

All you need to know about what NOT do when embarking on Multi-variant testing.

  • Mark Wachen, CEO, Optimost

Social Media: Beyond the Buzz

With so much talk about YouTube and Facebook, marketers have to wonder if there are any real business implications behind all this hype!

  • Jason Breed, Director, Neighborhood America
2.40 - 3:00pm Networking Break
3:30 to 4:20 pm

Using Onsite Search to Drive Next Generation eCommerce 
Learn how our eCommerce and media customers are using information access technology like user-generated content, and advanced merchandising to drive business results.

  • Chris Ash, eCommerce Channel Manager, Endeca

What's Next: 21st Century Lead Cultivation
Learn what leading marketers know about lead scoring, lead management and how to deal with prospects that aren't sales ready.

  • Debbie Qaquish, VP of Marketing - Knowlagent
4:20 to 5:30 pm

Panel: "Big Brands, Big Plans: How Local Marketing Leaders are Succeeding Online"

Moderator: Bob Felsenthal, Vice President-Publisher, BtoB Magazine

Panelists (sample of those participating nationwide):

  • IBM: Sandra Zoratti, Senior Director
  • Home Depot: Erica Shultz, Interactive Marketing Manager
  • National Public Radio(NPR): Enrique J. Gonzales, User Experience Analyst
  • Americna Business Media: Steve, Ennen, VP, Digital Business Strategies
  • Cisco: Mike Metz, Sr. Director of Cisco.com
  • Yahoo: Michelle Fitzgerald, Marketing Analyst
  • Cemex: Keith Piques, VP of Marketing & Chairman of the Int’l BMA
  • Siemens: Cathe Reims, Director of Marketing
  • AT&T: Susan Kenny, Online Marketing Director
  • Ricoh: Linda Lindsey, Direct Marketing Campaign Manager
  • VisaPro: Venkat Ramineni, eMarketing Director
  • Denon Marantz: Mike Angiletta, VP of Marketing
5:30 to 7:00 pm 4 "M"s of Marketing Cocktail Party: Margaritas, Mojitos, Michelob and Martinis